Growth strategy, business development, and pursuit execution built around what your firm is actually good at, not a generic playbook.
Business Development & Marketing Strategy
Most firms have a growth number but no real plan behind it — marketing does one thing, BD does another, and leadership hopes it adds up. It usually doesn’t. We’ve built marketing and BD functions from the ground up, including a firm’s first-ever formal marketing program, and led regional teams through real improvements in win rate and client satisfaction.
Pursuit Strategy & Execution
Chasing every RFP that lands in your inbox burns capacity you don’t get back. We led the SOQ that won an $8M On-Call Contract with minimal prior relationship with the owner — strategy and storytelling closed that gap. We also managed prime pursuit activities for alternative delivery pursuits, multi-year IDIQs, and highly technical proposal packages. We help clients understand that strong qualifications lose to weak positioning more often than firms realize.
Training & Coaching
We’ve led regional marketing teams and cross-functional pursuit groups, and built the internal systems — not just one-off wins — that let firms sustain strong pursuit performance without leaning on outside help indefinitely. The goal is always to leave your team stronger, not more dependent. We’ve also led strategic marketing and BD training for ACEC and other industry organizations.